Frankly, when you see most eye creams, most wrinkle creams in general, they are advertised specifically toward women. Granted, women make up a greater amount of the population. But most other things are marketed toward, tested on, and generally given to men. But the wrinkle industry is centered more around women, because to be honest more women care and more women are in general expected to look younger anyway. And this being said, in some ways men get left out. It’s not that the same products don’t work for men. It’s that most men are too “manly” to use a woman’s product. Now Mary Kay was among the first to actually produce a men’s line, and frankly there were not that many men who would even use that, because they think for some reason that skincare in general is not “manly” enough for them. But with the introduction of the metro among other things, plans are changing, opinions are changing, and frankly gay men have realized the secret previous to this. But more men are willing to use men’s lines, more men are going in for surgeries, more men in general are taking care of themselves. So with an expanding market, they are getting expanded choices, and many are advertising more toward both sexes now interestingly enough.